God’s “Marketing Plan” by Pastor Carl W. Mann, II

Matthew 28:18-20 (KJV)“And Jesus came and spake unto them, saying, All power is given unto me in heaven and in earth. Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have commanded you: and, lo, I am with you alway, even unto the end of the world. Amen.”

From the time of Adam’s disobedience, and death entered this world, God has been focused on “Redemption.”  This was His promise, Genesis 3:15 (KJV) “And I will put enmity between thee and the woman, and between thy seed and her seed; it shall bruise thy head, and thou shalt bruise his heel.” 

God’s “Marketing Plan” is very simple – “I’ll send My Son as the Redeemer, He’ll go, He’ll teach, He’ll save, He reproduce Himself in His Disciples, He’ll return.  They will be sent, they will go, they will deliver His Message, they will Disciple others, they will return home.

God’s “Marketing Plan” has NOT changed, and it will NOT change!  His Plan is an extension of His Heart.  He is the “Unchangeable God;” therefore, His Plan is the same!

Mankind has attempted to “change” God and His Message.  Adam’s disobedience was a result of such independent thinking.  Keep in mind that Adam came to this conclusion BEFORE he sinned, otherwise, he would not have disobeyed.

I came across an article that Vin Morreale, Jr. wrote in the Southwest Christian Church November 18, 1999 Newsletter.  I think you will enjoy it considering the above introduction…

From the consulting firm of Arwee, Skeptiks & Phoolz:

March 10, 0033
 
Jesus of Nazareth
One Salvation Way Galilee
RE: Marketing strategy 
 
Dear Mr. Nazareth, 
 
One of your associates, a Mr. J. Iscariot, has had some misgivings about the way you are conducting your business as of late. And has hired us to conduct a marketing analysis of your recent efforts. 
 
In the opinion of Arwee Skeptiks & Phoolz, your strategy appears to be headed for disaster.  Although your mission statement is enviable, the way you communicate it leaves a lot to be desired.  Let me list the six biggest problems we see with your approach: 
 
  1. Message – Although new and unique, this “Love One Another” message is a no-win situation.  It is not aggressive enough to take hold.  The Romans, on the other hand, have a strong and popular message of “Obedience or Slaughter,” which has proven highly effective around the known world.  It is easy to grasp and easy to enforce.  You message, on the other hand, has no sizzle.  Our advice: Amen your message to something like “Crush Your Neighbor, Not Yourself.” 
  1. One God – It’s a crowded market out there, and your God of Forgiveness faces some stiff competition. 
The Romans alone have hundreds of gods, many of whom are well-dressed and look great in statues.  The Egyptian gods have the part-animal thing going, which adds to their mystique.  I mean, you see someone with the head of a jackal, and you just know he’s different.
 
So, from the start, your One God concept is a hard sell.  Besides, the Jews have the single God franchise all sewn up with Jehovah, and they are filing suit in Pontius Pilate’s court, claiming you have infringed on their copyright by preaching about the same God with a new covenant.  And believe me, you don’t want to cross the Sanhedrin in legal matters.
 
Our advice: Expand your horizons by adding a few more gods to your religion.
 
  1. Ten Commandments – These commandments have potential, and have proven to be durable for the Jews.  But, let’s face it.  This is old hat.  Yesterday’s news.  And they are also too restrictive.
Who wants to give up lying, stealing, and adultery?  If you truly want to attract new followers, then make lying, stealing, and adultery good things.  Believe me, you’ll have multitudes thronging to your side.
 
  1. Miracles – OK, we have to give you this one.  Most priests and prophets talk a good story, but nobody delivers like you when it comes to miracles.
The ‘loaves-and-fishes’ thing was a great publicity stunt and a very economical way to feed your followers.  That Lazarus incident was particularly impressive.
 
Our advice: More miracles.  See if you can do something else with the overcoming-death theme.
 
  1. Employees – We are sorry to say that your selection of employees and associates seems ill-advised.  Luke, a doctor, and Matthew, the tax collector, are good choices.  Judas has his head on straight and appears extremely loyal.
But, what’s with the fishermen?  Can these guys even read?  Why not surround yourself with kings and celebrities, people with the money, eloquence, and influence to spread your message to the right followers?
 
Otherwise, you may attract only the riffraff and sinners to your religion.
 
Our advice: Find yourself a better class of apostle.
 
  1. Sermon on the Mount – Two words: Charge Admission!
The consulting firm of Arwee Skeptiks & Phoolz will be glad to provide a more detailed marketing strategy, so you can get you new religion off the ground.
 
If you want to go past obscurity and have some small impact on the world, I suggest you follow our recommendations.  Our fee is a very reasonable 30 pieces of silver, which Judas said he would have no difficulty raising.
 
We await your reply,
 
Rocky Rocky Soil
Religious Consultant
Arwee Skeptiks & Phoolz 
 

One cannot help but laugh when reading what Vin Morreale, Jr. wrote!  His humor and witty insight is refreshing; however, there would be some who would like to see some of his suggestions used for the sake of reaching “seekers!”

Jesus was very “seeker-friendly,” – Luke 19:10 (KJV) “For the Son of man is come to seek and to save that which was lost.”  Because of this, everyone who has “called on the name of the Lord” has been saved, and will be saved!

We just need to join with God in His “Marketing Plan!”  It has worked for over 2,000 years.  I’m comforted to know, His Plan will never fail!